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What we do

Petersen Ink focuses on workplace communication. What we do, we do well.

Writing and editing

It is not easy to write well, but professional support will improve the content and clarity of your documents. Our writing and editing services include:

Policy documents to provide clarity of purpose to staff. Policy writing should be essential in every organisation, but competing priorities often mean it is ignored or delegated to staff without the time or expertise to do it well.

Doctrine and manuals to capture essential organisational learning. The best businesses and government organisations record their doctrine and procedures and use it to ensure learning and experience is embedded inside their culture.

Tenders to align company capabilities with client requirements. Persuading potential clients of your ability to meet their needs is an essential part of business. While many businesses have an excellent product or service to provide, they can be daunted by the complexities of responding to requests for tenders.

Learning and development

Training your people to write well is one of the best investments you can make in their professional development. Our programs are facilitated by subject mater experts, and have a reputation for being practical, engaging and relevant. Our standard programs are:

Good grammar and style. Our foundation program focusses on how to write documents that are readable and accurate. It is aimed at people who would like to polish their writing skills.

Essential writing skills. This program helps participants to write with clarity and meaning. It provides participants with a structured writing process that ensures documents achieve their intended purpose.

Writing to support decision-makers. This program shows participants how to write documents that solve problems. This involves evaluating information, developing options, taking a position, and deciding on a call to action. Participants learn how to write about complex topics in a direct and understandable way.

Writing and editing for executives and managers. Executive level writing addresses serious, sensitive and complex topics. There might be multiple stakeholders, and documents must withstand both internal and external scrutiny. This program considers executive level writing to be a management activity.

Managing difficult behaviour. Good communication is essential to preventing and responding to difficult issues, and this program focusses on how to achieve this. It covers legal and ethical responsibilities, distinguishing bullying from reasonable management action, and how to hold difficult conversations. The program can be delivered to employees and/or managers.